Authority and SEO A number of different factors in the analysis of a website reveal how and why a site ranks for a number of phrases. Site structure, internal and external links, how old the domain is, the amount of topical information on the subject, and the degree of authority the site has developed through […]
Linking to Build Search Engine Optimisation (Optimization) Traffic
SEO Traffic Linking The first commercial search engines that we are familiar with today started to appear in the mid 90’s – Yahoo Directory in ’94, LookSmart in ’95, Ask Jeeves in ’97 and Alta Vista in 1995. Google was launched in 1998. The more profile a site had the more people visited – clicks […]
Search Engine Optimisation Terminology
SEO Terminology .htaccess Is a mod rewrite file that when placed on the root folder enables Redirection on an apache server. 301 Redirect A permanent move of website, essentially indicating that the website no longer exists and all requests are forwarded to another page. Algorithm An algorithm is a set of mathematical rules to get a result […]
Search Engine Optimisation (Optimization) Services, SEO Services
SEO Services A Search Engine Optimisation service is the process by which sites are developed and honed in order to make them visible to online searchers. It’s worth pointing out that SEO is not a “magic bullet” that’s necessarily going to drive traffic and sales through the roof. It’s a holistic, integrated long-term campaign of […]
Search Engine Optimisation Listings, SEO Listings
SEO Listings Having an online presence is all well and good. Having a successful online presence, a profile that delivers SEO Listings and fulfils defined business objectives such as enhancing your organisation’s reputation, generating sales, votes, downloads and real return on investment is altogether a different matter. It’s clear to all that these days to […]
About On Page SEO
About On Page Search Engine Optimisation There are two types of search engine optimisation SEO techniques that will determine your website’s standing with the search engines. They are, On-Page SEO and Off-Page SEO. On Page SEO is what can be done on website pages to maximise search engines performance for target keywords in direct relation to the on page content. […]
About Off Page Search Engine Optimisation , Off Page SEO
About Off Page Search Engine Optimisation There’s a common consensus amongst SEO (search engine optimisation) professionals that the most important part of website optimisation actually takes place off the page, with Google and the other major search engines these days largely determining the importance of sites based on Links From External Sites. Probably largely due to the ease with which on-page factors […]
What Are RSS Feeds?
RSS (Really Simple Syndication) – What is it? Keeping up with the wealth of information on the Internet, as it constantly gets updated and added to, is difficult and time consuming. RSS (Really Simple Syndication) can help by gathering all the latest news and information you want to hear from and delivering it directly to […]
White Hat and Black Hat Search Engine Optimisation Techniques Explained
White Hat and Black Hat Search Engine Optimisation Techniques Explained As long as search engines have existed, the debate has raged over white hat and black hat search engine optimisation (SEO) techniques. Some website owners and SEO companies are willing to go as far as is necessary in the pursuit of high search engine placements, while others […]
The Future Of SEO
What Does the Future Hold for Search Engine Optimisation (SEO)? Organic search engine optimisation (SEO) plays a key role as a component of any organisation’s overall Internet marketing strategy. How best to conceive and deploy SEO as part of a successful Internet presence in the future is a very important marketing question deserving of close attention. SEO […]