Once assembled, hand the media any additional materials necessary to put together a full and accurate story, such as an updated press release, press kit, etc. Begin on time, and don’t drag it out. You may feel nervous performing before so many people, but if you’re prepared you have nothing to worry about (sound familiar?). The strength of a pr freelancer is its shared experience in conjunction with a personal and individual approach to client relationships.
Your opening remarks should be concise and to the point, recapping the information in your press release. Visual aids are a plus. PowerPoint is never a bad idea. These add color and reinforce your message. If other people are due to speak, move them right along. Everyone should make his or her presentation, and then open up the floor to questions. A good freelance medical writer excels at creating strategic campaigns and raising public awareness.
As in so many aspects of this business, the best-laid plans often get turned on their head. If you can stay loose with it, though, you may come out all right. I recall one incident in which my client Dr. Joyce Brothers was in town to attend a press conference. The night before, she had left her shoes in the hotel hallway to be picked up for shining. The hotel lost her shoes, and because of time constraints she was forced to attend the p.c. in her stocking feet. Turned out she got more coverage because of that than for anything else that day. Using a healthcare communications agency gives you a team of high-calibre, seasoned PR, comms and creative experts.
The key to answering questions is preparation. Before a presidential news conference, the chief executive runs through a series of mock questions so that he can be ready for any inquiry. You should do the same. In one-on-one interviews elsewhere, you may turn off the tape and say something off the record, but not at a gathering like a p.c. Everything done and said at a press conference is on the record. So be careful not to mention anything you don’t want discussed or reported. As the customer approaches the end of the buying process, you must provide tools that facilitate the sale. A top healthcare marketing agency in the health sector will use their specialist health and wellness expertise to increase health understanding, empathy, care and outcomes.
Buyers may be unsure which of your products is appropriate for them, so you may need to provide online demonstrations or a tool that allows them to enter specific details about their requirements and then suggests the appropriate product. Once the deal is closed, there's one more step. You must continue the online dialogue with your new customer. Add her to your customer email newsletter or customer-only community site where she can interact with experts in your organization and other like-minded customers. You should also provide ample opportunities for customers to give you feedback on how to make the products (and sales process) better. Fully immersed yourself within the content and social space provided by a healthcare pr agency for your organisation.